How to Check Email Analytics in Command Center™

Purpose: This SOP will guide you through the process of accessing and utilizing email analytics within the Command Center™ platform to track email performance.

Steps:

1. Log In: Open your web browser and navigate to the Command Center™ login page. Enter your credentials (username and password) to log in to your account.

2. Access Settings: After logging in, you'll land on the Command Center™ dashboard. Locate and click on the "Settings" option, typically found in the navigation menu on the left-hand side of the screen.

3. Select Email Services: Within the "Settings" menu, look for the "Email Services" option. Click on it to access the email settings page.

4. Explore Email Analytics: In the "Email Services" section, you will find a variety of email-related settings. Here, we're interested in "Email Analytics." Click on the "Email Analytics" option to access this feature.

5. View Email Data: Once you've entered the "Email Analytics" section, you'll find a table that displays essential email performance metrics. This table includes columns for:

   • Sent
   • Delivered
   • Opened
   • Clicked
   • Complained
   • Bounced
   • Unsubscribed
   • Failed

6. Review Metrics: Examine the data presented in this table to understand the performance of your emails. It will show you the name, email status, and last activity date for each of the metrics mentioned above.

7. Utilize Email Analytics: Use this information to:

   • Check if your emails were successfully sent, delivered, opened, and clicked.
   • Identify any complaints, bounces, or unsubscribes.
   • Monitor the overall health of your email campaigns.

8. Additional Information (Optional): The video briefly mentions that you can also check email-specific data within your contacts. If needed, navigate to your contacts section and locate the email you sent to access more detailed information about that specific email.

Conclusion: You've now successfully accessed and utilized email analytics in Command Center™ to track and evaluate the performance of your emails. This information is invaluable for optimizing your email marketing campaigns and ensuring their effectiveness.